USPTO trademark record

IT'S A PEPPER THING

Live registered mark · Owner Dr Pepper/Seven Up, Inc. · Classes 32

Mark details

Owner: Dr Pepper/Seven Up, Inc.
Serial number: 98316780
Registration number: 8403499
Status: REGISTERED
Classes: 32 (Beers / non-alcoholic drinks)
Filed: 2023-12-15
Registered: 2026-08-18
Goods / services: Soft drinks, namely, sodas

Register data as of 2026-11-08. Records can trail live filings — check the official USPTO search for the latest status before filing.

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IT IS A PROPRIETARY EXPERIENCE-PLANNING SYSTEM THAT CONVERTS HUMAN INTENT (“VIBE”) INTO A STRUCTURED, REAL-WORLD ITINERARYYOURNIGHTOUTS.COM OR YOURNIGHTOUT.COM THE SET UP: (NEVER GUESS THE MOVE AGAIN.) THE LINK: ALANTA NIGHT OUT, COLORADO NIGHTS OUT, NEW YORK NIGHT OUT, CHICAGO NIGHTS OUT (HOUSTON NIGHTS). OKC NIGHTS OUT, BOSTON NIGHTS OUTTHE MARK CONSISTS OF THE STYLIZED WORDING “H-TOWN NIGHT OUT” DISPLAYED IN A MODERN, BOLD SANS-SERIF FONT. THE WORDING APPEARS IN A GRADIENT COLOR SCHEME TRANSITIONING FROM PURPLE TO PINK TO GOLD. ABOVE THE WORDING IS A CIRCULAR ICON CONTAINING A STYLIZED STAR-LIKE SPARKLE SYMBOL WITH FOUR POINTS AND A SMALL ACCENT MARK, RENDERED IN PURPLE TONES. THE DESIGN IS SET AGAINST A DARK, NIGHTTIME CITY SKYLINE BACKGROUND FEATURING ILLUMINATED BUILDINGS, CREATING AN URBAN NIGHTLIFE ATMOSPHERE. BENEATH THE MAIN WORDING IS THE TAGLINE: “TELL US YOUR VIBE, AND WE'LL CURATE THE PERFECT NIGHT OUT. FOOD, HOOKAH, LOUNGES, AND CULTURE.” THE OVERALL COLOR PALETTE INCLUDES SHADES OF PURPLE, PINK, GOLD, AND BLACK.IS A TECHNOLOGY-ENABLED CONCIERGE SERVICE DELIVERED THROUGH A MOBILE APP. IT GENERATES CURATED, PERSONALIZED ITINERARIES FOR DAY-TO-NIGHT EXPERIENCES USING A PROPRIETARY FRAMEWORK THAT TRANSLATES USER PREFERENCES AND SOCIAL CONTEXT INTO STRUCTURED PLANS FOR DINING, NIGHTLIFE, AND CULTURAL ACTIVITIES. THE BRAND, NAME, AND USER-FACING EXPERIENCE ARE CENTRAL TO THE PRODUCT, WHILE THE UNDERLYING PLANNING LOGIC AND CURATED DATA ARE MAINTAINED AS PROPRIETARY TRADE SECRETS.Live

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