USPTO trademark record

CHEECH & CHONG

Live registered mark · Owner Chong & Chong Entertainment, LLC · Classes 5, 25, 34

Mark details

Owner: Chong & Chong Entertainment, LLC
Serial number: 86573354
Registration number: 5105735
Status: PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Classes: 5 (Pharmaceuticals), 25 (Clothing / footwear), 34 (Tobacco)
Filed: 2015-03-23
Registered: 2016-12-20
Goods / services: [ Herbs for medicinal purposes; Medicinal herb extracts; Medicinal herbs; Medicinal herbs in dried or preserved form; Plant and herb extracts sold as components of medicated cosmetics ]; Clothing, na…

Register data as of 2026-11-07. Records can trail live filings — check the official USPTO search for the latest status before filing.

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"CHEECH" CONCEPT OVERVIEW TERM: CHEECH DEFINITION: A UNIVERSAL, MULTIFUNCTIONAL WORD THAT CAN REPLACE OR REPRESENT ANY NOUN, VERB, ADJECTIVE, OR EXPRESSION BASED ON CONTEXT. CORE CONCEPT: CHEECH IS EVERYTHING. IT’S FLEXIBLE AND ADAPTABLE TO ALL FORMS OF SPEECH USED AS A PLACEHOLDER, A VIBE, OR A FULL EXPRESSION OF MEANING.USAGE EXAMPLES AS A VERB: “I’M GOING TO CHEECH THE CAR REAL QUICK.” “WE WERE JUST CHEECHING AROUND ALL DAY.” AS A NOUN: “PASS ME THE CHEECH, WOULD YA?” “THIS IS MY FAVORITE CHEECH.” AS AN ADJECTIVE: “THAT WAS A CHEECH MOMENT.” “YOU LOOK SUPER CHEECH TODAY.” AS AN EXPRESSION/INTERJECTION: “CHEECH! THAT WAS CLOSE.” “WELL, CHEECH ME SIDEWAYS.” AS A PLACEHOLDER WORD: “I’M GOING TO BRUSH THE CHEECHES.” (TEETH, ETC.) “I’M HEADING BACK TO SWEET CHEECH.” (HOME, BED, ETC.)LINGUISTIC FLEXIBILITY TENSES: PRESENT: CHEECH PAST: CHEECHED FUTURE: WILL CHEECH PERSONS: FIRST PERSON: “I CHEECH EVERY MORNING.” SECOND PERSON: “YOU CHEECHED IT YESTERDAY.” THIRD PERSON: “HE/SHE/THEY CHEECHES LIKE A PRO.” PLURALIZATION: “SO MANY CHEECHES IN ONE PLACE." CORE IDENTITY PHILOSOPHY:CHEECH REPRESENTS BOUNDLESS EXPRESSION, PLAYFUL, ABSTRACT, AND COMMUNAL. IT’S NOT JUST A WORD; IT’S A VIBE, A LIFESTYLE, AND A LANGUAGE TOOL. TONE:CASUAL, FRIENDLY, UNIVERSAL, ADAPTIVE, AND HUMOROUSLive

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