USPTO trademark record

DIAGEO

Live registered mark · Owner Guinness plc · Classes 16, 29, 30, 31, 32, 33, 35, 42

Mark details

Owner: Guinness plc
Serial number: 75380354
Registration number: 2398900
Status: REGISTERED AND RENEWED
Classes: 16 (Paper / printed matter), 29 (Food (meat, dairy)), 30 (Food (coffee, bread, sweets)), 31 (Agricultural products), 32 (Beers / non-alcoholic drinks), 33 (Alcoholic drinks), 35 (Advertising / retail / business services), 42 (Software / tech services (SaaS, design, hosting))
Filed: 1997-10-28
Registered: 2000-10-31
Goods / services: [ Printed matter, namely, printed publications, namely, books, magazines, and journals featuring information about food and alcoholic and non-alcoholic drink, hotel, leisure and restaurant services; …

Register data as of 2026-11-08. Records can trail live filings — check the official USPTO search for the latest status before filing.

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DIAGEOLive

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