USPTO trademark record

BLUE ADVANTAGE

Live registered mark · Owner Blue Cross and Blue Shield Association · Classes 42

Mark details

Owner: Blue Cross and Blue Shield Association
Serial number: 74593923
Registration number: 1996466
Status: REGISTERED AND RENEWED
Classes: 42 (Software / tech services (SaaS, design, hosting))
Filed: 1994-11-02
Registered: 1996-08-27
Goods / services: health care services rendered through a health maintenance organization, namely physician services, dental services, hospital services, home health care services, preventive health treatment services…

Register data as of 2026-11-08. Records can trail live filings — check the official USPTO search for the latest status before filing.

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