USPTO trademark record

A HELPFUL SMILE IN EVERY AISLE

Live registered mark · Owner HY-VEE FOOD STORES, INC. · Classes 42

Mark details

Owner: HY-VEE FOOD STORES, INC.
Serial number: 72392524
Registration number: 0974472
Status: REGISTERED AND RENEWED
Classes: 42 (Software / tech services (SaaS, design, hosting))
Filed: 1971-05-19
Registered: 1973-12-04
Goods / services: —

Register data as of 2026-11-08. Records can trail live filings — check the official USPTO search for the latest status before filing.

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