Who owns the GENERAL LÓNG trademark?

The live mark is owned by Aristocrat Technologies Australia Pty Ltd..

What should I do if I want to use GENERAL LÓNG?

Screen the name for your goods first — a live mark in your class is the blocking case — and get a trademark attorney's view before investing in branding. This page is a screen, not a clearance opinion.

Is it trademarked?

Is GENERAL LÓNG trademarked?

Yes — GENERAL LÓNG is a live registered trademark. 1 live mark with the exact name GENERAL LÓNG, owned by Aristocrat Technologies Australia Pty Ltd., in classes 9, 28.

Live marks with the exact name

Exact wordmark matches in the USPTO federal register, newest filing first.

GENERAL LÓNGLive · Registered

Serial 99448688 · REGISTERED · Classes 9 (Software / electronics / downloadable media), 28 (Games / toys / sports) · Owner Aristocrat Technologies Australia Pty Ltd. · Filed 2025-10-17 · Registered 2026-09-29

Register data indexed 2026-11-06. Bulk records trail live filings — check the official USPTO search for the latest status before filing.

What this means

The live marks span classes 9, 28. A live mark in class 9 is not the same problem as one in class 28 — the risk depends on which class you sell in. The same word can often coexist in an unrelated class, but not in the same or a coordinated one.

Classes with a live mark: Class 9 (Software / electronics / downloadable media) · Class 28 (Games / toys / sports)

Screen your own name

A fast first-pass screen against the USPTO federal register — sound-alikes, look-alikes, and same or related classes, in plain English. Free, no signup.

This is a screen, not a clearance opinion — common-law, state, and very recent filings are not covered.

Frequently asked questions

Is GENERAL LÓNG trademarked?: Yes — there is 1 live mark with the exact name GENERAL LÓNG, and it is registered.
Who owns the GENERAL LÓNG trademark?: The live mark is owned by Aristocrat Technologies Australia Pty Ltd..
What classes is GENERAL LÓNG trademarked in?: The live marks are in classes 9 (Software / electronics / downloadable media), 28 (Games / toys / sports).
What should I do if I want to use GENERAL LÓNG?: Screen the name for your goods first — a live mark in your class is the blocking case — and get a trademark attorney's view before investing in branding. This page is a screen, not a clearance opinion.