Yes — there are 2 live marks with the exact name BARB (applied for, not yet registered).

Who owns the BARB trademark?

The live marks are owned by MATTEL, INC. and 1 other owner.

What classes is BARB trademarked in?

The live marks are in classes 28 (Games / toys / sports), 33 (Alcoholic drinks).

What should I do if I want to use BARB?

Screen the name for your goods first — a live mark in your class is the blocking case — and get a trademark attorney's view before investing in branding. This page is a screen, not a clearance opinion.

Is it trademarked?

Is BARB trademarked?

Yes — BARB is a live trademark (applied for, not yet registered). 2 live marks with the exact name BARB, owned by MATTEL, INC. and 1 other owner, in classes 28, 33.

Live marks with the exact name

Exact wordmark matches in the USPTO federal register, newest filing first.

BARBLive

Serial 99260310 · FIRST EXTENSION - GRANTED · Classes 28 (Games / toys / sports) · Owner MATTEL, INC. · Filed 2025-06-30

BARBLive

Serial 98738806 · FINAL REFUSAL - MAILED · Classes 33 (Alcoholic drinks) · Owner Berry, Paul · Filed 2024-09-07

Register data indexed 2026-11-07. Bulk records trail live filings — check the official USPTO search for the latest status before filing.

What this means

The live marks span classes 28, 33. A live mark in class 28 is not the same problem as one in class 33 — the risk depends on which class you sell in. The same word can often coexist in an unrelated class, but not in the same or a coordinated one.

Classes with a live mark: Class 28 (Games / toys / sports) · Class 33 (Alcoholic drinks)

Screen your own name

A fast first-pass screen against the USPTO federal register — sound-alikes, look-alikes, and same or related classes, in plain English. Free, no signup.

This is a screen, not a clearance opinion — common-law, state, and very recent filings are not covered.

Frequently asked questions

Is BARB trademarked?: Yes — there are 2 live marks with the exact name BARB (applied for, not yet registered).
Who owns the BARB trademark?: The live marks are owned by MATTEL, INC. and 1 other owner.
What classes is BARB trademarked in?: The live marks are in classes 28 (Games / toys / sports), 33 (Alcoholic drinks).
What should I do if I want to use BARB?: Screen the name for your goods first — a live mark in your class is the blocking case — and get a trademark attorney's view before investing in branding. This page is a screen, not a clearance opinion.